I discovered this app through Instagram user lawrawr.
When first opening this app it was incredibly clear to me that SNOW is more or less an exact replica of Snapchat but exclusively the strange animated filters or "motion stickers" as they choose to call them.
It's more or less super easy to use but I have some critiques. When taking a selfie, it allows you to create it in "gif mode" which gave me the impression that when saving the file, it would be saved as a gif. However I realized that it actually just takes a video in the style of a gif so the file isn't actually a gif image file. Then if you take a photo of yourself in the app, it acts as if when you save it, your face will be still but the stickers will remain animated. False. It's saved as a static image. Two strikes against this app for being dishonest.
My other major critique is that you can't adjust the application to detect your face once it initially does when you first open it. In Snapchat, you can easily hold down on your face to refocus it but this app doesn't allow that option. This makes it difficult to get your filters to look realistic if you move...and you will move. And then you'll get frustrated like I did when it took me a while to match myself up with the app's motion stickers to achieve the perfect Pocky in my nose look.
The nice thing about this app is that when you choose to save it, you have the option to upload the file to a variety of social media platforms including Instagram, Twitter and Facebook.
Should I review this app that makes gifs of pocky up your nose?— ♡ C@RLY ♡ (@carlycarbonate) December 22, 2015
There are a lot of options with hearts which are my personal favorite, but some of them, like the Pocky option above, are particularly strange.
There are a lot of color filters available to try. Some of them are okay but others are just ridiculous and unnecessary. The mosaic and sketch filters are two of the ones I think the app could do without because you can't even see what's going on in the frame.
It's mostly pretty simple to use with the exception of the two comments I made earlier. The issue of facial recognition is a crucial one that makes using the app frustrating. I really wish it would have an option to actually save as a gif. I think I would use it more in that case. This app is cute and pretty amusing but even if some features are improved, I have a hard time believing that it'll become a social media standard the way Snapchat has.